ENGAGEMENT ISN'T LUCK. IT'S LEADERSHIP
70% of team performance relies on one person: The Manager. Stop hoping for results. Start equipping your leaders.
Signed in as:
filler@godaddy.com
70% of team performance relies on one person: The Manager. Stop hoping for results. Start equipping your leaders.
Employee engagement is at a 10-year low (32%). Most companies try to fix this with pizza parties and "culture" perks. But turnover is high, safety is slipping, and you are still putting out fires every day.
You cannot fix a leadership gap with an HR policy. If your Frontline Managers are overwhelmed and untrained, your bottom line bleeds.
You promoted them because they were great workers. But then you left them alone to figure out how to lead. That isn't fair to them, and it's dangerous for your business.
I don’t just "motivate" teams. I install the LEAD WELL Framework—a tactical roadmap to build trust, drive accountability, and get your time back.
I’m Todd Roberts. I didn't learn leadership theory from a textbook—I learned it during a 30-year career in a Fortune 50 logistics company.
I know what it feels like to miss dinner because of a shift change. I know the pressure of the "working manager." I’ve lived the difference between a team that needs you to survive and a team that drives results without you.
Today, based in Canton, Texas, I partner with organizations across East Texas and beyond to turn their managers into their biggest competitive advantage.
My Mission:I don't teach fluff. I equip Frontline and Middle Managers with the practical, battle-tested frameworks they need to stop "firefighting" and start leading.

You have the title, but do you have the tools? This isn't academic theory. It is a tactical, field-tested roadmap to build trust, fix disengagement, and finally get your time back.
Everyone deserves to be led well. Start with yourself.

Even Cookie knows that leadership isn’t just about titles—it’s about people. She’s curled up with How to Be a Great Leader and already working on building a culture of encouragement (and maybe earning a few extra treats).



The Maxwell DISC method helps you understand your natural strengths, communication style, and how to better connect with others. Through individual assessments and team workshops, you'll gain insight into your team dynamics, discover what works (and what doesn’t), and walk away with clear do’s and don’ts that improve every interaction.
When your team understands each other, everything changes.
WHERE TEAMS CAN DISCOVER HOW DIFFERENT
STYLES, BUILD, CONNECT, AND COLLABORATE.

The Leadership Game is an interactive, game-based tool that sparks real conversations about leadership, team dynamics, and trust. It’s fun, eye-opening, and deeply impactful for teams of all sizes.
Personalized coaching helps you overcome uncertainty, sharpen your leadership, and move forward with intention. Whether you're in a career shift or managing a growing team, coaching brings clarity and action.


Our custom-designed retreats and workshops are built to refresh your team, reset how you communicate, and reignite alignment around your purpose. Fun, interactive, and high-impact—perfect for businesses, schools, and nonprofits that want more than another boring meeting. Let’s build stronger teams and better leaders
"Working with Todd has been an absolute game-changer for our team and business. His DISC assessments and coaching sessions helped us better understand ourselves and each other, which improved our communication, accountability, and overall culture. Todd has a gift for meeting you exactly where you are and guiding you to the next level with clarity and confidence. Every time we meet, we walk away with actionable steps and a renewed sense of purpose. I highly recommend Todd to any leader or team ready to grow."
-Sarah Chitty, Co-owner, Pure Radiant You Wellness Clinic

" Testimonial Tuesday this week is a shoutout to Transform Coaching for coming to our staff meeting last week and teaching us how to better communicate with one another!
We all took a DISC assessment
Todd sent us our individual results
Then he came and broke down how our different personalities work together - giving us insight on ways to communicate more effectively and showing us where our strengths and weaknesses are as a team
10/10 recommend giving Todd a call to improve communication in your business, in your marriage, or with your kids "
-Dr. Kaitie Franklin, Euphoria Pediatric & Family Wellness


Todd Roberts isn’t just a coach—he’s walked the road. With over 30 years of leadership experience, including senior roles in a Fortune 50 company, Todd understands the real-world pressures of leading people, managing change, and driving results.
Today, as a certified coach, trainer, and speaker with the Maxwell Leadership Team and a Certified DISC Behavioral Consultant, Todd helps individuals and organizations bridge the gap between where they are and where they’re called to be. His focus on effective communication skills is key in facilitating this process.
Whether he’s coaching a young professional through a career pivot, helping a small business owner clarify their next move, or leading a room full of executives in high-impact team workshops, Todd’s approach is always practical, honest, and results-oriented.
He believes that leadership development is not a luxury—it’s a responsibility. And it starts with getting clear, communicating better, and leading with intention to foster professional growth.
Credentials at a Glance:
Maxwell Leadership Certified Coach, Trainer & Speaker
Certified DISC Behavioral Consultant
MBA with a focus on Organizational Leadership
Chairman of the Board, Canton Chamber of Commerce
30+ Years of Leadership Experience (Fortune 50 to local community impact)
Board member and alumni Leadership Van Zandt
Proudly serving East Texas including Canton, Tyler, Athens, and the Dallas/Fort Worth area.
Copyright © 2025 Transform Coaching - All Rights Reserved | Todd Roberts | @toddroberts | East Texas & DFW
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.