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ENGAGEMENT ISN'T LUCK. IT'S LEADERSHIP

ENGAGEMENT ISN'T LUCK. IT'S LEADERSHIPENGAGEMENT ISN'T LUCK. IT'S LEADERSHIPENGAGEMENT ISN'T LUCK. IT'S LEADERSHIP

 70% of team performance relies on one person: The Manager. Stop hoping for results. Start equipping your leaders.  

Train Your Team
Get the Book

The "Hope Strategy" is Costing You Money.

  Employee engagement is at a 10-year low (32%). Most companies try to fix this with pizza parties and "culture" perks. But turnover is high, safety is slipping, and you are still putting out fires every day. 


 You cannot fix a leadership gap with an HR policy. If your Frontline Managers are overwhelmed and untrained, your bottom line bleeds. 

Close the Gap Between "Promoted" and "Prepared"

 You promoted them because they were great workers. But then you left them alone to figure out how to lead. That isn't fair to them, and it's dangerous for your business. 


  I don’t just "motivate" teams. I install the LEAD WELL Framework—a tactical roadmap to build trust, drive accountability, and get your time back. 


Schedule a Workshop

I Built My Career on the Frontlines, Not in a Classroom.

 I’m Todd Roberts. I didn't learn leadership theory from a textbook—I learned it during a 30-year career in a Fortune 50 logistics company.

I know what it feels like to miss dinner because of a shift change. I know the pressure of the "working manager." I’ve lived the difference between a team that needs you to survive and a team that drives results without you.

Today, based in Canton, Texas, I partner with organizations across East Texas and beyond to turn their managers into their biggest competitive advantage.


My Mission:I don't teach fluff. I equip Frontline and Middle Managers with the practical, battle-tested frameworks they need to stop "firefighting" and start leading.

 Book for new frontline/ middle managers and supervisors. How to Be A Great Leader by Todd Roberts

The Manual You Should Have Been Given on Day One.

You have the title, but do you have the tools? This isn't academic theory. It is a tactical, field-tested roadmap to build trust, fix disengagement, and finally get your time back. 


Everyone deserves to be led well. Start with yourself. 

GET YOUR COPY ON AMAZON

What Are You Reading?

My dog Cookie reading my book How to Be a Great Leader. Sitting in a comfortable chair.

Even Cookie knows that leadership isn’t just about titles—it’s about people. She’s curled up with How to Be a Great Leader and already working on building a culture of encouragement (and maybe earning a few extra treats).

My dog Cookie reading my book How to Be A Great Leader in bed.
Todd Roberts a proud member of the John Maxwell Leadership Certified Team. Coach, Teacher, Speaker.

DISC: COMMUNICATION-THE SECRET TO GREAT TEAMS

Diagram of the Maxwell DISC method with four personality types.

Miscommunication kills momentum.

 The Maxwell DISC method helps you understand your natural strengths, communication style, and how to better connect with others. Through individual assessments and team workshops, you'll gain insight into your team dynamics, discover what works (and what doesn’t), and walk away with clear do’s and don’ts that improve every interaction. 


When your team understands each other, everything changes.

Discover Your Style-Take the DISC Assessment

The SANDBOX STRATEGY

WHERE TEAMS CAN DISCOVER HOW DIFFERENT
STYLES, BUILD, CONNECT, AND COLLABORATE. 

Discover Your Style-Take the DISC Assessment

THE LEADERSHIP GAME

A Leadership Experience That Gets Teams Talking

 

The Leadership Game is an interactive, game-based tool that sparks real conversations about leadership, team dynamics, and trust. It’s fun, eye-opening, and deeply impactful for teams of all sizes.

See How the Game Works

ONE-TO-ONE COACHING

Get Clear, Take Action, Grow with Purpose

 Personalized coaching helps you overcome uncertainty, sharpen your leadership, and move forward with intention. Whether you're in a career shift or managing a growing team, coaching brings clarity and action.

TEAM RETREATS & WORKSHOPS

Get out of the Routine. Get Your Team Realigned.

  Our custom-designed retreats and workshops are built to refresh your team, reset how you communicate, and reignite alignment around your purpose. Fun, interactive, and high-impact—perfect for businesses, schools, and nonprofits that want more than another boring meeting. Let’s build stronger teams and better leaders 


Plan Your Retreat

Are Your Employees Engaged? Most are not!

Download PDF

Client Testimonials

Better Communication. Stronger Culture. Clearer Focus.

"Working with Todd has been an absolute game-changer for our team and business. His DISC assessments and coaching sessions helped us better understand ourselves and each other, which improved our communication, accountability, and overall culture. Todd has a gift for meeting you exactly where you are and guiding you to the next level with clarity and confidence. Every time we meet, we walk away with actionable steps and a renewed sense of purpose. I highly recommend Todd to any leader or team ready to grow." 

-Sarah Chitty, Co-owner, Pure Radiant You Wellness Clinic

10/10 Recommended for Stronger Teams and Families

" Testimonial Tuesday this week is a shoutout to Transform Coaching for coming to our staff meeting last week and teaching us how to better communicate with one another!

✍️ We all took a DISC assessment
📧 Todd sent us our individual results
🗣️ Then he came and broke down how our different personalities work together - giving us insight on ways to communicate more effectively and showing us where our strengths and weaknesses are as a team

10/10 recommend giving Todd a call to improve communication in your business, in your marriage, or with your kids " 

-Dr. Kaitie Franklin, Euphoria Pediatric & Family Wellness

See what our clients have to say!

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About Todd Roberts

Todd Roberts, Maxwell Certified Leadership coach, DISC Consultant, Small Business Expert,

Decades of Leadership. A Heart for Growth.

Todd Roberts isn’t just a coach—he’s walked the road. With over 30 years of leadership experience, including senior roles in a Fortune 50 company, Todd understands the real-world pressures of leading people, managing change, and driving results. 


Today, as a certified coach, trainer, and speaker with the Maxwell Leadership Team and a Certified DISC Behavioral Consultant, Todd helps individuals and organizations bridge the gap between where they are and where they’re called to be. His focus on effective communication skills is key in facilitating this process. 


Whether he’s coaching a young professional through a career pivot, helping a small business owner clarify their next move, or leading a room full of executives in high-impact team workshops, Todd’s approach is always practical, honest, and results-oriented. 


He believes that leadership development is not a luxury—it’s a responsibility. And it starts with getting clear, communicating better, and leading with intention to foster professional growth.


Credentials at a Glance:


Maxwell Leadership Certified Coach, Trainer & Speaker

Certified DISC Behavioral Consultant

MBA with a focus on Organizational Leadership

Chairman of the Board, Canton Chamber of Commerce

30+ Years of Leadership Experience (Fortune 50 to local community impact)

Board member and alumni Leadership Van Zandt

Let's Talk

 Proudly serving East Texas including Canton, Tyler, Athens, and the Dallas/Fort Worth area. 

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Copyright © 2025 Transform Coaching - All Rights Reserved | Todd Roberts | @toddroberts | East Texas & DFW

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